FULL COMPANY REBRAND
RV Services Company | Houston, Texas | Brand Development Package
the problem
Weak brand
Grow customer base
Needed brand collateral
This RV services company came under new ownership and wanted all new branding. The company was in an industry that did not have any strong branding. They needed to attract a new customer base.
the solution
Defined brand strategy
Developed new visual brand elements
Created new messaging
Updated website and ensured cohesion across platforms
Brand strategy starts with a brainstorming session to help the client define who they are, what makes them unique and who their ideal client is. From there, I developed a brand strategy for the company that drove the company to achieve their goals. A defined brand strategy is necessary before the development of the visual elements - the logos, colors, typeface, etc. Once the brand was defined, I created a new website and brand collateral that better reflected the new ownership and the services they provide, increasing their reach to new customers.
the outcome
Industry leading brand
Increased customer base
Better brand recognition
Growth strategies to open additional storefronts
I created an industry leading brand that drives recognition and credibility to the company. The marketing opportunities and customer growth have driven the company to expand into new markets across Texas.
